SEO is one of the few marketing channels that can keep bringing in enquiries long after the work is done. It is also one of the hardest services to compare, because two SEO packages at the same price can include completely different work.
How SEO Services Are Priced
- Monthly retainer: ongoing work on technical health, content and authority. The most common model.
- One-time audit: a detailed review of your website with prioritised recommendations.
- Project-based: for example, SEO for a website redesign or migration.
- Hourly consulting: advice and reviews for in-house teams.
Indicative Ranges in India
These are broad market indications:
- Small local business retainers: often in the range of ₹10,000 to ₹40,000 per month.
- Growing businesses with content and link-building programmes: often ₹40,000 to ₹1.5 lakh per month.
- Large or e-commerce websites with thousands of pages: higher, depending on scope.
- One-time technical audits: from a few thousand rupees for small sites to more for large or complex websites.
Packages far below these ranges usually rely on automated reports and low-quality links.
What a Good Retainer Includes
- Technical SEO: crawlability, indexing, speed, structured data and fixes.
- Keyword and intent research mapped to pages.
- On-page optimisation: titles, headings, internal links and content improvements.
- Content planning and creation, or guidance for your team.
- Local SEO, if you serve specific areas: Google Business Profile and local citations.
- Authority building through genuine mentions and relevant links.
- Monthly reporting tied to traffic, leads and revenue, not just rankings.
What Changes the Price
- Size and complexity of your website.
- Competition in your industry and location.
- Content volume required.
- Whether development fixes are included or done by your team.
- Number of locations or languages.
"Rankings are a means, not the goal. The goal is more qualified enquiries and sales."
Red Flags
- Guaranteed first-page rankings or "number one on Google".
- Hundreds of backlinks for a small fee.
- No access to your Search Console or analytics.
- Reports full of rankings for irrelevant keywords.
- Long lock-in contracts without clear deliverables.
No one controls Google's results. An honest agency talks about effort, process and measurable progress.
How Long Before Results?
SEO results depend on your website's starting point, competition and the work done. Technical fixes can help quickly, while content and authority usually take several months to show consistent results. Plan SEO as a long-term investment.
Getting Value From SEO
- Fix technical issues first.
- Focus on pages that bring business: services, products and locations.
- Publish content that answers your customers' real questions.
- Track enquiries from organic search, not just traffic.
How ITELLIC Works
We start with an audit, agree on priorities tied to your business goals, and report on progress in terms that matter: traffic, enquiries and conversions. We never promise guaranteed rankings.
SEO & Growth Hacking
More qualified visitors, more enquiries.
